Ground Yoga Commercial Photography January 2021
Commercial Photography & Social Media Marketing Photography for Ground Yoga
LeClair Media recently did a commercial photography / lifestyle photography shoot with Ground yoga, for usage on their social media marketing pages. For this particular shoot we focused on a variety of general yoga poses and some more polished artistic shots that can be used within the postings of their social media. As well I always consider strongly the brand in which you are shooting for and the type of brand aesthetics they may need. For a yoga brand, I am going to position a very authentic and casual yogi look, however still balance with a polished and professional aesthetic. On the photography side, the yoga poses allowed me to get quite creative in composition with all of the unique body shapes. I do know yoga quite well, so this definitely was advantageous in preparation for the diversity of yoga poses. Another point to note when doing photography for social media, it is important to be in line with the brands posting plans and strategy. Therefore when creating the shot list you are also considering the future social media posts and strategy behind the photos. LeClair Media is a marketing agency in Saskatoon that uniquely focuses both on high end content creation as well has the marketing strategy behind the content.