Manos Video for Social Media Marketing Saskatoon
LeClair Media recently did video vignettes & commercial photography work with Mano’s Restaurant & Lounge Saskatoon. Utilizing brand video vignettes for your social media marketing is a great way to get better engagement. An important point to make is that it has been shown that on social media, people scrolling through their social feeds will engage longer on video posts versus regular pictures.
Video for social media can be intimidating to business owners and marketers, and for a good reason. High end cinematography is a specialty niche and not simply replicated by a cell phone video. Many use their phones with limited success and frustration in trying to provide a high quality video. I would say that similarly to the utilization of commercial photography, there may be a purposeful balance of real time on the spot video captures and candid captures in balanced ratio to professional video production. There are some scenarios in which a business owner may have important messages in real time to communicate to the audience for example. Another example may be utilizing Instagram live to give a quick communication to the followers, therefore in which would be somewhat unrealistic for a cinematographer to get involved.
See below for our video vignette samples from Mano’s Restaurant & Lounge. We have a few short quick clips that may replace the standard social media post as well as a few longer versions to build stronger visual engagement. Overall we believe video is the next big opportunity for brands and there is an exceptional opportunity brands to communicate one to one visually to all engaged followers. This is a quick example of what can be done versus regular commercial photography in social media.
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