The Grey Owl Center Marketing and Website Design
LeClair Media Saskatoon was glad to work closely with The Grey Owl Center in Waskesiu, Saskatchewan on their new website design, marketing, branding and copywriting. These marketing changes came at an important time for the business as they were making large renovations and the launch of major retail expansion. After a few detailed discussions to gather the new vision for The Grey Owl Center and information on the business, we moved forward and took the lead to create their new branding and website design.
The Grey Owl Center has been a focal point of Waskesiu tourism since it was founded in 1999. Their famous quadracycles invented and designed in house have become somewhat synonymous with the park itself, frequently seeing these yellow man powered vehicles ride around town. They offer a retail sales of variety of outdoor equipment, clothing, footwear, sporting goods and accessories. Their rental services include bicycles, paddleboards, canoes, kayaks, scooters as well as their famous quadracycles. In addition they also have trained bike repair specialists on site.
In development of the website, branding and copywriting we took time to read about the man behind the name “Grey Owl” and his values. The Grey Owl Center builds upon the vision of Grey Owl himself, to experience nature with minimal disturbance. This is one of the themes we made sure resonated in the copy of the website.
See their website design here.