LeClair Media Cocktail Photography for LeClair Organics

LeClair Media recently did some product photography for partner brand LeClair Organics including cocktail photography and original cocktail styling creations.  Providing cocktail styling is a niche of ours, as well as food photography and food styling.  The photos were for LeClair Organics recent brand launch, therefore they needed brand photography for their social media and website.

With the brand launch for LeClair Organics they required product photos for their three products racemosa coffee, liberica coffee and coffee cascara tea.  As well as basic product shots I did a lot of product usage shots and creative usage in cocktails.

As a marketing agency focused on content creation also for social media, we also realize the importance of social engagement strategies to be used within the photography.  The added element of utilizing local ingredients in recipes including the coffee is a form of communicating with other brands and the localized markets they come in.  This is a common way many ingredient brands market their products.  They utilize their “ingredient” with many other flavours that compliment the ingredient.  What they also realize is it’s more than just the flavours that are a compliment, it is also the target market and social networks that compliment eachother.  It goes both ways, being social on social media is a two way street.  If you are continually engaging in external social networks or “ingredients”, they ideally will reciprocate in good relations with you as well.  With all of these reasons being stated, this is why we are conscious to integrate localized photography with local ingredients from the many target market regions such as Saskatoon, Vancouver, Victoria and across Canada.